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Daily seat design seen through the eyes of an artist: interview with Natalia Borodina

Scrolling through Instagram we found some wonderful photos of our beloved Daily chair, designed by Jun Yasumoto. The setting: the home of architect and artist Natalia Borodina, who has managed to create an atmosphere of total serenity.

We immediately contacted her to get an insight into her aesthetic philosophy. Here is the interview!

1. Tell us about yourself: what do you do and where does your passion for design come from?

My name is Natalia Borodina, and I am 36 years old. I was born in Siberia, in the small town of Tomsk, and I have been living in Germany for 13 years.

I studied architecture in Braunschweig (Germany), and have been working as an architect in Hamburg for 8 years; I have been a freelance artist for a year now.

I have been interested in product design and the history of Scandinavian design for years. I enjoy researching new trends in interior, product and lighting design, and discovering new emerging designers and artists.

2. How would you describe your aesthetic? What furnishing elements do you think are a must in a home and hospitality environment?

I am a big fan of Scandinavian and Japanese design, especially the recent new trend Japandi, a harmonious style that combines the best of Scandinavian design with the elegance of Japan, anchoring the decor in functionality and serenity. Natural, bright and timeless is how I would describe the style of my home.

When I moved into a new flat a year ago, one thing was clear to me: the first thing I needed was a dining room. For me, this is the place that makes a home a home: a bright, inviting room with a large dining table and comfortable chairs. This is a place where friends are invited, where delicious food is eaten, where long conversations take place.

3. Our Daily chair often appears in your photos: what are the reasons that led you to choose it?

Before I got the keys to my new flat, I started looking for new chairs. I already knew then that I wanted chairs with a metal frame.

At the time I already had my round table with a white frame, and it wasn’t easy at all to find chairs with a white frame. What was also very important to me was the back of the chair – that’s not a back but the image that you see directly – and it couldn’t have any screws in the metal frame.

So, I went to the furniture fair in Cologne and saw the Daily chair for the first time. It was like a dream, the chair was just perfect: white frame, oak seat and back and there were no screws in the back metal frame. It was simply love at first sight.

And it stays that way, I love the chairs more than anything and they are like art objects in my home, simply functional, comfortable, beautiful.

4. In what contexts do you imagine the ideal use of Daily?

I think the ideal use for the chairs is in the dining room. I’ve often seen them in pictures in restaurants and they are simply perfect, also in terms of functionality. You can sit on them for a really long time because they are incredibly comfortable, and thanks to their elegance, they immediately catch your eye as soon as you enter the room. 

I am also an artist in my spare time and often use the Daily chair as a kind of object so that I can put my pictures in the limelight.

A special thank you to Natalia Borodina for taking the time with this interview. We are very pleased with her appreciation of our Daily seat and her reinterpretation of it also as a frame for her interesting artwork.

Ph. Credits: Natalia Borodina – Toninton Studio

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